The Road to Value (Part 2)

In The Road to Value (Part 1) I revealed a powerful way to lead a changing or emerging industry by developing a roadmap that delineates the way to create and capture value in that industry. The post showcased market-based benefits to doing this leading work. It also referenced the internal value that could be gained inside the company architecting the roadmap. Internal value is the focus of this post. A value roadmap can provide a number of sustainable benefits inside the company that invests in the effort. The capabilities section of the value roadmap showcases the gaps between what the...

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Short-Term/Long-Term

I had a hard time deciding what to title this post. The subject was clear. This post would be about the balance between strategic positioning work and tactical activities. That is, the balance between driving enterprise value over the long run and enabling 90-day results. The word ‘balance’ is what threw me. Balance implies equality, but in a quarterly culture that favors short-term over long-term, sales and marketing activities are anything but balanced. Imbalance more accurately reflects the weighted state in which organizations operate today. The reality is that this balancing act is...

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Noise

It’s amazing to see the hype around hot categories today like cloud computing, social media and clean technology. Everywhere you turn, online or offline, pundits are talking about them, media are writing about them, and companies are selling all kinds of solutions for them. While these categories are indeed significant, the noise around them is deafening. If you’re intrigued with these concepts, you’ve likely noted that every trend comes with a frenzy of opinions and solutions, and everyone has his or her own take on what to do – or, more accurately, what to buy. In the case of cloud...

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Does Transformation Motivate You?

Most people we poll answer ‘Yes’ to this question. On the surface, an affirming response makes perfect sense. Almost everyone is open to doing something new or doing better. Some are even open to doing things differently. The reality is most reasonably motivated people have the natural desire to improve. And why not? There is an enormous ecosystem of products and services available to support our desire to change. You know the list. Personal trainers, foreign language discs, self-help books and tapes, music instructors, dance teachers, art classes, nutrition experts, executive...

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