The Road to Value (Part 2)

In The Road to Value (Part 1) I revealed a powerful way to lead a changing or emerging industry by developing a roadmap that delineates the way to create and capture value in that industry. The post showcased market-based benefits to doing this leading work. It also referenced the internal value that could be gained inside the company architecting the roadmap. Internal value is the focus of this post. A value roadmap can provide a number of sustainable benefits inside the company that invests in the effort. The capabilities section of the value roadmap showcases the gaps between what the...

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The Road to Value (Part 1)

Much is written about value. Even more is said about it. Value just might be the most overused word in business today. At the organization level, we hear about customer value, shareholder value, and enterprise value. At the department level, Product Management wants its products to be perceived as good value not high cost. Sales wants to sell from value rather than feature/functions. And, Marketing is measured on the value of leads and brand equity. Even support departments like Finance, IT and HR strive for value. Finance wants positive returns of value for capital deployed. IT must...

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Motivation

Do you ever wonder about motivation? Now  is certainly the time of year when many of us reflect on where where we’ve been and where we’re going.  Reflection is good, after all. But, do you ever consider why you’re motivated to do certain things? Do you wonder what’s driving you? When I look at my friends I see a group of highly motivated people.  Some are starting something new — most with nothing more than the desire to bring an idea to life. Others are working in established organizations — usually stimulated by what remains possible despite good success under their...

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Data is the new .com

Activation and action are key. By Roger Ehrenberg Roger Ehrenberg is the founder and Managing Partner of IA Ventures. Throughout my business career, I’ve observed that people love to label current fashions. “Web 2.0,” “Cloud” and “Social” are three which are currently in vogue. In my lifetime likely none was bigger than “.com,” describing a business and its recognition of the importance of the Internet. Remember when long-established businesses would change their names by adding a .com extension, only to receive a salutary stock market reaction? This was an equity market...

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Futureview: A Roadmap for Growth and Prosperity

Guest Blogger – Daniel Burrus We just passed a milestone that should have been a thunderclap heard round the world. Instead, it slipped past with barely a whisper. This May 25 was the semicentennial of a great moment in history. In his 1961 “Special Message to the Congress on Urgent Needs,” a young president painted an insanely bold picture of our future in the language of a dare: We’ll put a man on the moon and get him back safely—within the decade. The truly crazy thing, of course, is that we did. What JFK employed there was what I call futureview, and right now it may be our...

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