Fostering the Human Experience: Why I’m Joining Sprinklr as CMO

Throughout my career, I’ve had the great privilege of marketing some of the world’s most pioneering enterprise software companies. Like any highly successful business, these iconic firms – Red Hat, Citrix, PTC, AppNexus, and others – have elite products, driven teams, and farsighted leadership. But that’s not what makes them special. Their exceptionalism comes from another source: the rare ability to perceive a paradigm shift taking place, and the courage to act on it early and wholeheartedly. By building their businesses from the ground up to embrace the challenges and...

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Simplicity & Complexity

Do you ever notice how good it feels when you experience the power of simplicity? It’s clarifying, even freeing. On the other hand, do you notice how heavy it feels when you’re experiencing complexity? It has a certain weight to it. Why does simplicity feel so good? Because simplicity eliminates, or at least minimizes, intricacy, ornamentation even pretentiousness. Simplicity cuts out the extraneous middle. Simplicity is a faster way to get to whatever and wherever you’re after. Complexity, by its very nature, creates obstacles between where you are and where you’re going. Complexity...

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Anchor and Hope

I recently dined at a ‘west coast fish house’ in San Francisco called Anchor & Hope. It’s in a renovated turn of the century artist’s warehouse. The food and ambiance were terrific, but the name of the place is what keeps me remembering it. The name, Anchor & Hope, seems to be a really good metaphor for what we often spotlight in this blog – the challenge of breaking free from the weight of the past in order to pursue the possibility of a more valuable future. If we were truly honest with ourselves, many of us would admit that we’re bogged down by the security of the...

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A Building

Name the tallest building in New York City? For the past 10½ years it was the iconic Empire State Building. No more. As of last week, that honor belongs to the new One World Trade Center, now more simply known as 1WTC and previously known as Freedom Tower. It was a big news story here in New York. Did you hear about it? For me 1WTC is less about what it is — a building — than what it stands for — the commitment to building something bigger, better and bolder. Think about it. A building is static. The act of building is active. A building is about what is. Building is...

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Better, Faster, Cheaper Is Not Innovation: Kodak and Microsoft

Inertia is a force far greater than momentum. By Adam Hartung, Contributor There is a big cry for innovation these days.Unfortunately, despite spending a lot of money on it, most innovation simply isn’t. And that’s why companies don’t grow. The giant consulting firm Booz & Co. just completed its most recent survey on innovation.  Like most analysts, they tried using R&D spending as yardstick for measuring innovation.  Unfortunately, as a lot of us already knew, there is no correlation: “There is no statistically significant relationship between financial performance and...

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