The Jeff Bezos Formula for Asymmetric Competition

The art of moving quickly with a savvy strategy. By Stephen Wunker, Contributor Today’s announcement of the Kindle Fire, possibly the iPad’s most serious competitor, underscores how Amazon’s Jeff Bezos remains one of the most predictably revolutionary leaders in business. Selling at just $199, the Fire can accelerate the growth of the already white-hot tablet market through leveraging revenue streams Apple lacks. It embodies the sort of asymmetric competition that has become Amazon’s trademark. How does the company do it? First, consider the legacy preceding the Fire. Amazon launched...

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Talent and Vendors

So incredibly true. The end result is greater value. By Seth Godin You may be purchasing services from people with magical talents (artists) and it’s a mistake to confuse them with vendors. As we get more and more service oriented, it’s an easy mistake to make. You’re busy buying cleaning services or consulting or design, and sometimes the person you’re working with is a vendor, and sometimes they’re not–they’re an artist, “the talent.” A vendor is someone who exists to sell you something. It doesn’t always matter to the vendor...

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Why Software Is Eating The World

Yes! A Must read for everyone looking to drive transformation. By MARC ANDREESSEN This week, Hewlett-Packard (where I am on the board) announced that it is exploring jettisoning its struggling PC business in favor of investing more heavily in software, where it sees better potential for growth. Meanwhile, Google plans to buy up the cellphone handset maker Motorola Mobility. Both moves surprised the tech world. But both moves are also in line with a trend I’ve observed, one that makes me optimistic about the future growth of the American and world economies, despite the recent turmoil...

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CMO Moves Reveal New Demands, Required Skills

It’s interesting to see how much comfort there seems to be with industry insiders in the article below. I would argue that the power of outside influence is what’s needed to help companies better accelerate through opportunities. CMO Moves Reveal New Demands, Required Skills. Over the past six to nine months, we’ve seen a next-generation marketer begin to emerge. The old “CPG academy” model is evolving to a “hybrid marketer” model — and it’s changing the career path and experiences of today’s top marketers. A more typical path...

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Short-Term/Long-Term

I had a hard time deciding what to title this post. The subject was clear. This post would be about the balance between strategic positioning work and tactical activities. That is, the balance between driving enterprise value over the long run and enabling 90-day results. The word ‘balance’ is what threw me. Balance implies equality, but in a quarterly culture that favors short-term over long-term, sales and marketing activities are anything but balanced. Imbalance more accurately reflects the weighted state in which organizations operate today. The reality is that this balancing act is...

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