CEOs Driving Change

Everybody’s talking about transformation these days – those big changes needed to get the business results shareholders expect. In my view, transformations require repositioning your company in the minds and hearts of everyone — your employees, your current and future customers, and other stakeholders – all at the same time. Because no matter how much you think you’ve changed, it doesn’t count unless people experience your company in a new and more valuable light. Of course, it’s harder than it looks – and usually takes twice as long as anyone wants. Could your...

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