Making Transformation Happen – Part 2

Organizing for Success Third, given the importance of transformation should organizations consider making transformation a business function? I would argue, yes. Organizing for success is key. Where can we find the best candidate to lead the transformation effort? The Office of the CEO would seem to be a natural candidate, but it’s not my choice. While the Office of the CEO sets company vision and strategy it does not have the time or operational bandwidth to physically drive the transformation agenda day in and day out. Who then? Who is best equipped to lead the cross-functional,...

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Amy Cosper on Transforming Entrepreneur Magazine

“Entrepreneurism isn’t just about owning a business – it’s the spirit you bring,” says Amy Cosper, vice president of Entrepreneur Media Inc., and editor-in-chief of Entrepreneur magazine. Cosper embodies that philosophy. She didn’t launch Entrepreneur magazine, but she revitalized it to be relevant and true to its word. Recruited into the magazine to transform it, Cosper arrived bursting with energy and ideas only to discover “the staff hated me from day one.” The staffers — 37 editors generating a mere 72 pages of content a month in...

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