The Road to Value (Part 2)

In The Road to Value (Part 1) I revealed a powerful way to lead a changing or emerging industry by developing a roadmap that delineates the way to create and capture value in that industry. The post showcased market-based benefits to doing this leading work. It also referenced the internal value that could be gained inside the company architecting the roadmap. Internal value is the focus of this post. A value roadmap can provide a number of sustainable benefits inside the company that invests in the effort. The capabilities section of the value roadmap showcases the gaps between what the...

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The Road to Value (Part 1)

Much is written about value. Even more is said about it. Value just might be the most overused word in business today. At the organization level, we hear about customer value, shareholder value, and enterprise value. At the department level, Product Management wants its products to be perceived as good value not high cost. Sales wants to sell from value rather than feature/functions. And, Marketing is measured on the value of leads and brand equity. Even support departments like Finance, IT and HR strive for value. Finance wants positive returns of value for capital deployed. IT must...

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The Road to Value (Part 1)

Much is written about value. Even more is said about it. Value just might be the most overused word in business today. At the organization level, we hear about customer value, shareholder value, and enterprise value. At the department level, Product Management wants its products to be perceived as good value not high cost. Sales wants to sell from value rather than feature/functions. And, Marketing is measured on the value of leads and brand equity. Even support departments like Finance, IT and HR strive for value. Finance wants positive returns of value for capital deployed. IT must...

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Noise

It’s amazing to see the hype around hot categories today like cloud computing, social media and clean technology. Everywhere you turn, online or offline, pundits are talking about them, media are writing about them, and companies are selling all kinds of solutions for them. While these categories are indeed significant, the noise around them is deafening. If you’re intrigued with these concepts, you’ve likely noted that every trend comes with a frenzy of opinions and solutions, and everyone has his or her own take on what to do – or, more accurately, what to buy. In the case of cloud...

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