Marketo Releases RPM for Microsoft Dynamics CRM
As most of you know I’m a big believer in the power of alignment. Nowhere is this more critical than the integration between marketing and sales. When you combine in the product group, you’ve got the makings of a machine primed to drive revenue and higher-level relationships. Add to this the machinery to drive relationships and revenue, and you’ve got a powerful one-two punch. Marketo adds that second punch. Marketo is an automation engine that enables you to systematically push your revenue performance. Take a close look at this interview from the Software Advice team. It’s how businesses need to operate to compete and win in my opinion.